Search Engine Marketing (SE Marketing) forms an important part of your online marketing strategy.

The 2 primary goals of SE Marketing are:

1. To increase traffic to your website from search engines. This will include traffic from organic search engine rankings, paid listings and advertising. In other words, SE marketing is about improving your search engine visibility and getting as much traffic as possible through your website.
2. To improve your traffic quality from search engines by ensuring your website gets high rankings for the correct keywords, which will bring visitors with the best conversion rate.

A website’s visitor conversion rate is defined as the measure of website’s ability of converting visitors to a pre-defined outcome. This outcome is not limited to a sale on the website, but could include the completion of an online form, or that a website visitor simply makes contact with the company. Once the objective of the site is determined by the company, the conversion rate is calculated by dividing the number of conversion events (i.e. transactions) by the number of unique visitors within a defined period.

The conversion rate is used as a benchmark over a period of time to test the success of the implemented SE Marketing methods.

SEO Consulting and Search Engine Marketing

SEO Consulting can assist you in accomplishing the goals of SE Marketing by managing the primary methods used in SE Marketing:

1. Search Engine Optimisation (SEO)
2. Search Engine Advertising (PFP: Pay-For-Performance results)
3. Web Analytics